If you want to work in a good company as a Data Analyst, then you must understand business numbers.
These 5 numbers are used in almost every company — in sales, marketing, reporting, and decision-making.
1. Revenue –
This is the total money the company earns.
If 1,000 people buy a ₹99 product → Revenue = ₹99,000
2. Profit –
This is what’s left after removing expenses.
Profit = Revenue – (ads + salaries + rent + tools)
3. CAC (Customer Acquisition Cost) –
How much money the company spends to get 1 customer.
If ad cost is ₹10,000 and you got 100 customers → CAC = ₹100
4. LTV (Lifetime Value) –
How much total money 1 customer gives in a lifetime.
If one customer buys 3 products worth ₹999 → LTV = ₹2,997
5. Conversion Rate –
How many people buy out of total visitors.
1,000 people visit your website, 50 buy → Conversion Rate = 5%
Why These Numbers Are Important:
- These 5 numbers help companies take better decisions.
- Big companies like TCS, Infosys, Flipkart, Amazon use these daily.
- You must know how to calculate and understand these to become a smart analyst.
Note: These business numbers are basic data points. Big companies use thousands
of data points to make more profit, grow fast, and spend less.